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How do I choose the right PR firm?

Check out the content and clients listed on the company website and see if any are similar to what your needs are. Arrange a call with the company owner or a high ranking person at the firm to determine if you are the right fit.

What is included in a PR package?

Our work encompasses pitching broadcast, online and print media. Your monthly retainer fee will cover a broad range of pitching to strategic outlets which we will present to you before our work begins.

What placement can I expect?

You can anticipate at least a few hits after the first month. It’s impossible to say exactly how many since we never quite know what the response will be until we pitch.

How long does it take to get media placement?

It typically takes at least four to six weeks to get our first hits since it takes time to reach our media contacts.

What is the PR process like?

We will interview you and anyone else involved in your campaign and create a blueprint of media outlets that we will pitch. We then write the materials including query letters, biographies, arrange photo shoots, etc, and disseminate to the media. It typically takes about four to six weeks to get our first hits.

Can you get authors on talk shows?

It depends on who the author is but yes, often times we can. Self-help author Tim Storey was on the Today Show, Access Daily, Hallmark Home & Family, etc, the Zen Mama Guide authors, Teresa Palmer and Sarah Wright Olsen, were on the Kelly Clarkson Show, Good Morning America’s third hour, etc.

Can you help bloggers?

Most definitely! Bloggers that have substantial social media following in particular can benefit from receiving more widespread exposure through traditional media outlets from PR.

What should I ask my PR company?

You should ask them what is realistic so there are no false expectations from the get go. Also, ask them what they have accomplished with clients like you and if they can share any press decks (links to interviews) on other clients.

Is hiring a PR firm worth it?

It is most definitely a worthwhile investment to hire a PR firm. Third-party endorsements (as opposed to advertising) provide meaningful content for individuals, brands, etc. that resonate.

How much does it cost to hire a PR firm?

Your cost will depend on what your needs are. The more media outlets being pitched, the more it will cost. Monthly fees can range between $3,000 and $20,000. Individual clients can expect the lower end of that spectrum.

What should a PR firm do for you?

A good PR firm will be able to generate enough interviews to compile a press deck which consists of links to interviews (both broadcast and print). That deck can be used as a calling card for companies to help grow their business, brands to get endorsements, etc.