PR Events / Los Angeles

Every Room
Needs A
Headline.

From red carpet arrivals to sponsor decks, East 2 West Collective runs the PR behind Los Angeles events, before the doors open and long after the last guest leaves.

How We
Work An
Event

E2W has tremendous experience handling the PR for Los Angeles based events. Our strategic outreach runs on both sides of the event date, hitting traditional sources including print, radio and TV, and going viral online through blog communities and social networking. It extends much further than a single press release.

Pre-event coordination includes reaching out to potential corporate sponsors. We know celebrity attendance is one of the strongest draws for media attention, so we dial into our network of entertainment contacts to get event appropriate names added to a client's guest list.

During the event itself, we coordinate red carpet arrivals for both celebrity and media guests and facilitate interviews and photo set-ups with media, hosts and talent, so the coverage keeps rolling once the night is over.

From restaurant launches to philanthropy fundraisers and award shows to casino openings, E2W has had a hand in coordinating all types of events.

Past Events

A working list, not a comprehensive one. A sample of the events, galas, fashion shows and openings East 2 West has coordinated PR for.

Galas & Fundraisers

  • Casting Society of America's Artios Awards
  • Save A Child's Heart West Coast Gala
  • The Dream Foundation Fundraisers
  • Physicians Committee for Responsible Medicine (PCRM) Gala
  • Erewhon's 30th Anniversary Gala
  • Lili Claire Foundation events
  • Much Love Animal Rescue events
  • Humane Society of the United States Prop 2 Dinner
  • A Rare Breed of Love, New York

Fashion, Film & Awards

  • All Aboard… Fashion's LA Platform
  • California Dreaming… A Fashion Celebration for a Cause
  • Little in the Middle's re(Define) (Real)ity Fashion Show
  • LA Fashion Awards
  • Moss Adams Fashion Innovator Awards (MAFI)
  • Inside Weddings bridal fashion show and magazine launch
  • Filmmaker's Alliance Vision Fest
  • The Genesis Awards
  • The World Magic Awards
  • Oscar Time Awards Suites

Media & Book Events

  • A Home for the Holidays television special
  • Brentwood Magazine Emmy Party
  • Los Angeles book launch parties
  • Rise of the Jack O'Lantern's LA events

Retail, Openings & Community

  • Whole Foods Market's Earth Day
  • Horseshoe Casino Opening
  • Green Lounge
  • Lollipop Theater's Game Day, presented by Hasbro
  • Out of the Closet and Into the Streets
  • Restaurant openings including Buca di Beppo

Got An Event?
Let's Make Headlines.

Tell us what you're planning, when it's happening and who needs to be there. We'll take it from the guest list to the red carpet.